Recap | Mulled Wine Marathon at CHEERS


About the time the month-long Maovember campaign starts, the weather starts getting chilly in Beijing, sometimes dropping below zero, and few things help fight off that cold like a piping hot mug of mulled wine. For the third year in a row, the shop chain CHEERS used this popular winter drink to support our mission. In 2013, it served mulled wine from one of it’s Sanlitun stores on the final day of our campaign. In 2014, it upped the effort to two stores over several weekends and added a mulled wine drinking game based on the movie The Big Lebowski. And this year, it took things even further by holding a three-day mulled wine marathon in all 15 shops in Beijing. The result: a whopping rmb10,000 donation to Maovember, with the photo below showing the staff celebrating this achievement with owner Claudia Masueger!

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Maovember focuses on quirky events for good causes. Our 2022 partner is Library Project, which has furnished thousands of reading rooms in rural schools. Learn more about Maovember here. Follow us on Facebook and Twitter.