Note: Poster made by the organizers, not the participating venues, who all have much nicer artwork! Updated poster coming soon.
Craft brew venues around China will team up November 4 to support two good causes. Boxing Cat in Shanghai, WE Brewery in Tianjin and Arrow Factory, Dirty Duck, Great Leap and Slow Boat in Beijing will all participate in a Maovember fundraiser to support Good Works and Library Project, with more venues expected to join the campaign.
The event is a riff on “beers for books” events held worldwide, where a set amount of money from each beer sold is donated to a charity like Library Project or Room to Read. Except this time the event involves multiple venues and multiple cities and is essentially Super Beers for Books.
The concept is simple: each venue donates rmb10 or more beer sold on November 4. Venues also have the option of doing a fun activity to raise a bit more money, like our (at times hilarious) darts challenge at this year’s opening party or mini beer pong or liar’s dice or a raffle or a beer nog session (hmm, maybe skip that last one). That’s optional. The key is to raise money for charity from people drinking nice delicious beer.
We’ll have more details by the end of the week. And if you are a craft beer venue and want to get involved, give us a shout at nihao (at) maovember.com.
Maovember focuses on quirky events for good causes. Our 2022 partner is Library Project, which has furnished thousands of reading rooms in rural schools. Learn more about Maovember here. Follow us on Facebook and Twitter.