Wine importer and retailer CHEERS has used its mulled wine power to support every Maovember campaigns thus far and 2016 was no exception. With the 2016 campaign now wrapped up, CHEERS has announced it will donate rmb10,000 based on sales this year. And a further rmb700 was raised during a recent mulled wine tour of four CHEERS shops that included games such as paper airplane races, corn toss, and mini basketball. All of these efforts add up to a whopping rmb10,700 or 107,000 mao in donations this year. Hot stuff! Here are some pics from the CHEERS mulled wine tour:
Maovember focuses on quirky events for good causes. Our 2022 partner is Library Project, which has furnished thousands of reading rooms in rural schools. Learn more about Maovember here. Follow us on Facebook and Twitter.