MaovemBEER 2018 saw five brewpubs in three cities—Beijing, Chengdu and Tianjin—team up for good causes on November 17! The idea was for each venue to have a beer deal and a game. Here is a wrap up for each place, in alphabetical order.
Arrow Factory donated 元5 for each beer sold that day, including the buy one, get one free select brew deal. There was also a draw for a 24-bottle case of Clone Easy Ale, an Arrow Factory T-shirt and a 元100 gift voucher, with tickets at 元20 each. The event raised 元720, reports AF’s Justin Culkin.
Boxing Cat featured 300 ml pours of TKO IPA for 元20 at its new bar and restaurant in Beijing. It also held a draw for merchandise and beer flights with tickets at 元15 each. All in all the event raised 元845, reports Boxing Cat’s Terry.
Jing-A held a pub quiz in the Back Bar, with round winners getting picklebacks and overall winners getting merchandise and more. Plus, picklebacks were sold at 元25 for charity. The total raised was 元525, reports Emmy Andreasen.
Lordrew and Sonny Gyalzur, from Nanmen and Shangri-La Beer respectively, teamed up to host a beer pong tournament. The 元500 entry fee got teams free T-shirts, openers and beers from both breweries. Each brewery also had a dedicated tap, with all proceeds to charity. The total raised was 元6600, with 元3000 from team fees and 元3600 from beer sales, reports Lordrew.
And last, but certainly not least, WE Brewery held a corn toss tournament, with a 元500 entry fee that opened the door for plenty of prizes for players. WE also had a “tab war”, with the highest bill going MVB to, and a draw, with tickets at 元10. The event raised 元16,000, including 元3500 from team fees, 元4000 from draw tickets, 元5629 from the “tab war” and 元2871 from donations, reports Steve Wang.
As Wang put it, “Social responsibility and fun can be harmonized via good beer.”
Maovember focuses on quirky events for good causes. Our 2022 partner is Library Project, which has furnished thousands of reading rooms in rural schools. Learn more about Maovember here. Follow us on Facebook and Twitter.