Recap | CHEERS uncorks Mystery Wine Party 2021

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Mystery Wine Party returned this year and raised over 90,000 mao through bottle and raffle ticket sales at CHEERS Sanyuanqiao on November 13.

Mystery Wine featured over 50 wines, from a dozen countries, wrapped to cover the labels. Guests paid rmb125 to choose a bottle, unwrap it and discover the “mystery.” They could only buy a second bottle when the first was done, which encouraged people to share with friends, trade pours with strangers and, in turn, discover even more wines.

This year’s party also featured a bean bag toss game–successful throws earned tickets in a draw for thousands of renminbi worth of prizes.

The party raised rmb7250 in bottle sales, rmb1225 in raffle ticket sales and rmb751 in donations, for a grand total of rmb9226 or 92,260 mao for charity.

And in addition to hosting, CHEERS also donated wines as did the following sponsors:

  • The Wine Republic
  • La Cava de Laoma
  • L’Abreuvoir
  • KWV
  • Iroquois Marketing

Check out the photos below to see the featured wines. Mystery Wine Party was previously held in 2015, 2016 and 2017.

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